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Segmentation consists of the initial splitting up of consumers into individuals of like requires/desires/preferences. Generally applied criteria include things like:It provides you with a aggressive edge: A powerful approach differentiates you from rivals, carving out a singular placement out there and establishing your brand as a dependable chief.
Market segmentation is made up of having the entire heterogeneous market for an item and dividing it into several sub-marketplaces or segments, Just about every of which has a tendency to be homogeneous in all considerable aspects.[12] The method is executed for 2 primary purposes: better allocation of the business's finite methods and to better pr
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